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Listen Labs Studies: original market research from real buyer and consumer interviews

Listen Labs Studies are research reports built from AI-moderated interviews with buyers, leaders and consumers. Browse them by use case, role or industry — each study links to the articles that unpack its findings.

Listen Labs Studies are research reports built from AI-moderated interviews with buyers, leaders and consumers. Browse them by use case, role or industry — each study links to the articles that unpack its findings.

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Use cases

Research on brand tracking, concept testing, UX research and qualitative research — and the tools teams use to run them.

Ad testing

Ad Testing: What 56 Viewers Said About Super Bowl Ads

We interviewed 56 viewers right after the 2026 Super Bowl. 59% remembered ads for humor, but only 41% because the brand was part of the idea.

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AI-moderated research

AI Interviewer vs Human Moderator: Do People Open Up More to AI?

We asked 50 people who had done a human-moderated study to compare it with an AI interviewer. Comfort was the same, and honesty leaned toward AI.

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Brand tracking

Our Study on Brand Tracking: What It Really Measures, and Why Most of It Fails

How insights and brand teams choose brand tracking software, what they measure, and why they switch.

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Shopper insights

Shopper Insights: What 99 Online Shoppers Trust on TikTok

We interviewed 99 online shoppers who use TikTok Shop. 94% called reviews very important, 17% said so of creators, and 12% moved spend off Amazon.

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Roles

What CMOs, insights leaders, brand marketers and product teams buy, measure and prioritize.

Market researchers

Consumer Insights Study: What 76 Market Researchers Say

We interviewed 76 US market researchers. 91% are open to AI, but only 29% trust AI-generated insights as much as traditional research.

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CMOs · with Profound

How CMOs Use AI for Research: Data From 100 Leaders

We interviewed 100 B2B CMOs with Profound. 90% use AI every day, and 73% use it for vendor or market research.

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Industries

Consumer research and consumer insights for CPG, consumer tech, travel and retail brands.

Restaurants

Message Testing Study: 12 Restaurant Messages, 96 Diners

We tested 12 restaurant messages with 96 US diners. The winner named a price and made 82% more likely to visit.

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Apparel

Brand Positioning Research in Apparel: Sell Me Clothes That Last

We tested 12 clothing brand messages with 151 US shoppers. Quality won with 78% appeal. Style trailed at 37%.

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Estd. 2023
A Human Company
AI Moderated Research
San Francisco, CA

Listen Labs

Estd. 2023
A Human Company
AI Moderated Research
San Francisco, CA